OUR STORY
YITTY is more than an intimates brand—it’s about self-expression, feel-good style, and being part of an inspirational community. Founded in Los Angeles in 2022, we became famous for revolutionizing shapewear. Now, we're redefining the industry again with everyday essentials, that blend effortless sexiness with all-day comfort.
Co-founded by four-time Grammy Award-winning artist, Lizzo, YITTY was born from her vision to break the mold. Tired of sad, restrictive shapewear, she set out to create empowering, confidence-boosting styles that allow women to feel unapologetically good.
OUR PROMISE
Since day one, YITTY was created to celebrate and champion all shapes and sizes. We believe fashion should never be one-size-fits-all, which is why we’re committed to offering sizes XS to 6X that flatter every body.
OUR QUALITY
From our sustainably designed shapewear to the softest fabrics ever, everything is crafted with you in mind. Our styles blend luxe fabrics with cutting-edge technology for pieces that stand the test of time. Every style is designed by our in-house team and rigorously wear tested to ensure a perfect fit—because every body deserves to feel their best.
OUR MEMBERSHIP
Looking and feeling incredible should be effortless—without the premium price tag. That’s why we created the YITTY membership program, giving you exclusive access to new drops and unbeatable prices on two best-selling brands: YITTY and Fabletics.
No pressure, just perks. Unlike other memberships, there’s no annual fee—you shop when you want and skip when you don’t. Learn more about How It Works.
Designed With An Eco-Conscious Mindset
At Fabletics, our unwavering commitment to the environment drives us to innovate continuously, with over 60% of our fabrics crafted from sustainable and recycled materials.